Module 1 — Business Analytics Basics
Understand what BA is, why it matters, and how companies use data to make every
major decision.
📊 Core Topics
What is Business Analytics and why it matters
How businesses use analytics for decision-making
Understanding the analytics process end-to-end
Types of analytics: descriptive, predictive, prescriptive
🤖 AI Integration NEW
Use ChatGPT to generate a business analytics study plan and quiz
Prompt Perplexity AI for real-world BA case studies in any industry
Use AI to compare analytics tools and frameworks for any business type
Gemini for summarising annual reports and extracting KPIs instantly
TOOLS:ChatGPTPerplexity AIGoogle GeminiNotion AI
Module 2 — Data Collection & Quality
Understand where business data comes from and how to ensure it's clean,
accurate, and trustworthy.
🗄️ Core Topics
Types of data: structured vs. unstructured
Data sources: surveys, CRM, ERP, web, APIs
Data quality dimensions: accuracy, completeness, consistency
Handling missing, duplicate, and outlier data
🤖 AI Integration NEW
Use ChatGPT Code Interpreter to clean messy CSVs in seconds
Microsoft Copilot in Excel — auto-detect and fix data quality issues
Prompt AI to generate data validation rules for any business dataset
Use AI to write data collection survey questions for any use case
TOOLS:ChatGPT Code InterpreterExcel
CopilotRows AI
Module 3 — Data Visualisation
Turn numbers into stories — build charts, dashboards, and reports that make
executives take action.
📈 Core Topics
Choosing the right chart type for every scenario
Excel: advanced charts, pivot tables, slicers
Tableau and Power BI introduction and hands-on
Dashboard design principles and storytelling with data
🤖 AI Integration NEW
Power BI Copilot — generate dashboards from plain-English prompts
Tableau AI — auto-suggest chart types from your data
ChatGPT to write dashboard narrative and executive summaries
Julius AI — upload any spreadsheet, get instant AI-generated charts
TOOLS:Power BI CopilotTableau AIJulius AIChatGPT
Module 4 — Descriptive Analytics
Understand what happened and why — using statistics and data exploration to
find patterns.
🔍 Core Topics
Descriptive statistics: mean, median, mode, std dev
Frequency distributions and histograms
Correlation analysis and heatmaps
Customer segmentation basics
🤖 AI Integration NEW
ChatGPT Code Interpreter — upload data, get statistical summary
instantly
Rows AI for AI-powered spreadsheet EDA in natural language
Use AI to explain correlation findings in plain English for reports
Polymer AI — one-click EDA and segmentation from any CSV
TOOLS:ChatGPTRows AIPolymerJulius AI
Module 5 — Predictive Analytics
Forecast what will happen — regression, time series, and machine learning for
business forecasting.
🔮 Core Topics
Introduction to regression analysis
Time series forecasting basics
Classification models for churn prediction
Model evaluation: accuracy, precision, recall
🤖 AI Integration NEW
Use ChatGPT to generate Python regression code from a business scenario
GitHub Copilot for writing forecasting scripts in seconds
Obviously AI — no-code predictive modelling for business analysts
Prompt AI to interpret model results and write non-technical summaries
TOOLS:ChatGPTGitHub CopilotObviously AIGemini
Module 6 — Prescriptive Analytics
Recommend what to do — optimisation, scenario analysis, and decision support
systems.
⚙️ Core Topics
Optimisation techniques for business decisions
Scenario analysis and what-if modelling
Decision trees for strategic choices
A/B testing and experimentation frameworks
🤖 AI Integration NEW
Use ChatGPT to build decision tree frameworks from business problems
AI-assisted A/B test design and significance calculation
Microsoft Copilot for Excel solver and scenario manager automation
Prompt LLMs to generate optimisation recommendations from data
TOOLS:ChatGPTExcel CopilotGemini
Module 7 — Machine Learning for Business
Apply ML practically — classification, clustering, and NLP for real business
use cases.
🤖 Core Topics
Supervised vs. unsupervised ML in business
Customer churn, fraud detection, demand forecasting
K-means clustering for customer segmentation
Sentiment analysis for brand monitoring
🤖 AI Integration NEW
Obviously AI — build ML models without writing code
ChatGPT to explain any ML concept and generate starter code
Hugging Face sentiment analysis pipeline for brand monitoring
Use AI to document and present ML model results to stakeholders
TOOLS:Obviously AIChatGPTHugging FaceGitHub Copilot
Module 8 — Business Intelligence
Turn data into strategic dashboards — KPIs, BI tools, and executive reporting
done right.
🏢 Core Topics
What is BI and how companies use it
KPI selection and OKR frameworks
Power BI: data modelling and DAX basics
Executive dashboard design and storytelling
🤖 AI Integration NEW
Power BI Copilot — generate full reports from natural language queries
ChatGPT to write DAX formulas from plain-English descriptions
AI to auto-generate KPI definitions and OKR frameworks for any team
Tableau AI for smart chart recommendations and insight narration
TOOLS:Power BI CopilotTableau AIChatGPTRows AI
Module 9 — Big Data Technologies
Handle data at scale — understand Hadoop, Spark, and how top companies manage
petabytes of data.
🗃️ Core Topics
What is Big Data and the 3Vs explained
Hadoop ecosystem overview
Apache Spark for large-scale data processing
Cloud data warehouses: Snowflake, BigQuery, Redshift
🤖 AI Integration NEW
Use ChatGPT to generate Spark SQL queries from plain-English
requirements
BigQuery AI — natural language to SQL for massive datasets
GitHub Copilot for writing PySpark data pipelines
AI to explain big data architecture decisions for any business scale
TOOLS:BigQuery AIChatGPTGitHub CopilotGemini for
BigQuery
Module 10 — Sales & Customer Analytics
Understand customers deeply — RFM analysis, cohort analysis, CLV, and churn
modelling.
🛒 Core Topics
RFM analysis for customer segmentation
Customer Lifetime Value (CLV) calculation
Cohort analysis and retention curves
Funnel analysis and conversion optimisation
🤖 AI Integration NEW
ChatGPT to generate RFM segmentation Python code instantly
AI to interpret cohort analysis results and suggest retention strategies
Use Polymer or Julius AI to segment customers from any CSV
AI-generated personalisation recommendations from customer data
TOOLS:ChatGPTPolymerJulius AIRows AI
Module 11 — Financial Analytics
Analyse financial data for better business decisions — budgeting, forecasting,
and fraud detection.
💰 Core Topics
Financial statement analysis: P&L, balance sheet, cash flow
Budget variance analysis and forecasting
Fraud detection using statistical methods
Risk analysis and scenario modelling
🤖 AI Integration NEW
ChatGPT to analyse financial statements and extract key insights
Excel Copilot for automated budget variance reports
AI to generate financial commentary and board-ready summaries
Use AI for scenario modelling — best case, worst case, most likely
TOOLS:ChatGPTExcel CopilotGeminiObviously AI